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Continuing Movement.

In addition to our successful commercial for X-1, we continued to pursue an additional, and growing, market for X-1 with a focus on their female customers.

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_column_text]

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_column_text][/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”5/6″ offset=”vc_col-sm-offset-1″][vc_column_text]By narrowing in on our ideal customer, we could be more precise and scripted – control everything we wanted to see on screen, and everything we didn’t. This piece wouldn’t act as a replacement for the overall brand commercial we shot right before, it would be in addition to.

We could be more precise and scripted- control everything we wanted to see on screen, and everything we didn’t.

We took the same approach as before with X-1, but adjusted the look/feel/mood slightly to be more welcoming to our target audience. The recipe was the same – empower the customer to do more, push the limits of your workouts.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_row_inner][vc_column_inner width=”1/2″][vc_column_text][/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text][/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]