PacSun is a global leader in all things sun culture – including youth, surf/skate/snow, action sports and bringing that to places all over in a genuine way. Never have they been shy of a good idea and a little fun.
PacSun was ready for summer in a big way, and wanted to make a splash. We worked with their internal team and agency to create something that would take the internet by storm and excited people about summer and swimsuit season.
It spread like wildfire, generating over a million views in a week.
We worked directly with the bands, the prestigious Los Angeles shopping center The Grove and a handful of dancers willing to strip down the their bikinis and bathing suits in a public place.
The result was incredible, the flashmob did what we intended it to do. It spread like wildfire, generating over a million views in a week.