How to Hop.
Culture Brewing Co. is fast becoming a favorite in the craft brew scene. Located in the craft brew capital of the world, San Diego, Culture has come out with a ton of taste.
With their strong taste, Culture also has equally strong brewing processes. Although the craft beer world is filled with genuine camaraderie among brewers, exact recipes are closely guarded as meticulous notes are taken.
We kept everything simple, as that’s what this was about.
Early one morning we met Steve, the brewmaster, at Culture and went to work. We decided to shoot everything flat and give the audience a unique feeling – something that matches when you taste Culture’s beer. We kept everything simple, as that’s what this shoot was about. Simple crew, simple equipment – not allowing anything to get in our way.
Timing of this project coincided with Culture’s 1st anniversary party. It was used to promote the event, the wide array of ever expanding beers and tastes buds, and overall promotion for the brand. The event was a success and sold out all three sessions, pretty incredible for a small grassroots brands at a year old.