Life with Style.
Creative Recreation designs quality shoes for everyday life. They’re made to dress up, go out, hang out or chill. They’re not defined by a niche, they’re unique to themselves and are a driving force in the fashion world.
Never have Creative Recreation been a traditional advertising company and branding has always been a top priority. They have never run a print ad, or sponsored events. They were very picky about who they associated their brand with. Naturally, when the opportunity arose to shoot their first commercial in the company’s existence, we were excited.
A commercial where the framing is the same throughout the edit.
We were tasked with all creative and execution for this project. We pitched Creative Recreation on doing a “match shot” style commercial, where every shot has similar framing. With the changing environments, footwear and lighting but keeping the composition, would quickly show the variety and versatility of the brand.
The commercial was shot in Los Angeles, CA over two days of crisscrossing the city. Dealing with different shooting locations and a dozens pairs of shoes is no easy task. We outlined several shooting ideas and the appropriate shoe to be featured, and after running that by Creative Recreation we were set loose on a wild goose chase.