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Customizing performance.

British Customs takes it to the next level, that’s what the brand is all about. British Customs allows riders to make their bike their own, to express themselves individually and personify the purpose of riding.

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[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”5/6″ offset=”vc_col-sm-offset-1″][vc_column_text]We wanted to personify these personalities, as they are always varied and unique, we tried to keep the commercial’s feel open as well. Just east of San Diego, CA is a small mountain town called Julian. Julian has a ton of personality, uniqueness and open space. In the winter it will snow and in the summer it provides beautiful, long & warm days with scenic vistas in every direction. The location?matched the?commercial’s voice perfectly. We had to shoot there.

The location matched the commercial’s voice perfectly. We had to shoot there.

We loaded up the bike on trailers and hitched them to a few pickup trucks and were off hours before sunrise. We had scouted a few ideal locations and then did what bikers would do, we rode and drove. A personality piece like this allows for fluid, natural movement throughout the day- and a lot of the time we were like a fly on the wall, watching every move, ever lean into a turn and occasionally stopped to take in the views. We let the bike drive us, the engine sounds move us and the day lead us.[/vc_column_text][/vc_column][/vc_row]