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All in the Lifestyle.

Adrenaline is a lacrosse based lifestyle brand that is pushing the envelope on all fronts. Traditionally an East Coast dominant sport, Adrenaline mixes lacrosse with California lifestyle, making apparel for athletes to wear when not playing the sport, but always living the lifestyle.

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[/vc_column_text][/vc_column][/vc_row][vc_row full_width=”” parallax=”” parallax_image=””][vc_column width=”5/6″ offset=”vc_col-sm-offset-1″][vc_column_text]We’ve worked with Adrenaline on several branding projects and they love to create a natural, easy going feel. Always near the beach, we decided to shoot this campaign entirely on beautiful Super 16mm film, defining the beach lifestyle the brand is known for. We had the usual suspects, and added to the cast a few new people. Of course, Sean McGonigle took things to the next level by nearly riding off a cliff on his bike.

Shot entirely on beautiful Super 16mm film, defining the beach lifestyle the brand is known for.

The cast was so easy to work with it made our job much easier. They are all friends were literally just hanging at the beach. We acted like a part of the crew, the camera was suppose to put you on the beach with them. This furthers the natural feel the spot was going for.[/vc_column_text][/vc_column][/vc_row][vc_row full_width=”” parallax=”” parallax_image=””][vc_column width=”1/1″][vc_row_inner][vc_column_inner el_class=”” width=”1/2″][vc_column_text][/vc_column_text][/vc_column_inner][vc_column_inner el_class=”” width=”1/2″][vc_column_text][/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1437531852131{margin-top: 25px !important;}”][vc_column_inner el_class=”” width=”1/2″][vc_column_text][/vc_column_text][/vc_column_inner][vc_column_inner el_class=”” width=”1/2″][vc_column_text][/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row full_width=”” parallax=”” parallax_image=””][vc_column width=”5/6″ offset=”vc_col-sm-offset-1″][vc_column_text]The lineup of clothes, ever expanding, was front and center but we didn’t want it to be overdone. We decided what a typical beach day looks like and kept things very natural, from walking down the path, to hanging with sticks to jumping off a rock.[/vc_column_text][/vc_column][/vc_row][vc_row full_width=”” parallax=”” parallax_image=””][vc_column width=”1/1″][vc_column_text][/vc_column_text][/vc_column][/vc_row]