TAR Production’s Founder and Director, Tim Ryan, was a featured guest on the Businessology Podcast.

The Businessology Podcast is beloved podcast in the creative, design, agency and now production world. Hosted by Jason Blumer of Blumer CPAs, he and Tim do a 1 hour deep dive into the world of video production, the similarities and differences in running a video production firm and a design agency and more.

Listen to TAR Founder Tim Ryan on the Businessology show

The Businessology Podcast has a great group of other guests and I was honored to be part of the show. I, myself, am a big fan and listen to every episode I get a chance too.

Show Notes:

1:30 Intro to TAR Productions

2:45 Similarities and differences from Video Production companies and creative agencies

4:45 Working with niche freelancers

6:00 Networking in production

9:32 Similarities in processes with designers

13:35 Never say “fix it in post”

15:20 Consistency in business

18:38 What clients always want

19:02 Why we reinvest in every project

20:10 How clients perceive your work

21:00 Value pricing in video production

22:53 Explaining Production Value in proposals

25:30 How to sell video production

28:00 Video is a medium on the rise

30:57 Does content marketing work for video production companies?

35:22 Power of Behind the Scenes photos

38:00 Behind the Scenes time lapse from our shoot

39:15 Why I educate our competitors

41:00 Competing with amateurs who work at much lower rates

43:00 The brutal side of owning a creative business

45:30 Tricks and tips for selling video production

46:50 Talking about budget

51:00 Feedback from prospective clients on proposals

57:00 Inherit value we bring to projects

1:00:00 Process working with clients vs process working with team

1:03:30 Getting your portfolio to where you want and having it sell itself

 

We touch on so much in this episode! Tim runs a video production company to help clients tell their stories. Since we don’t have too many video production company owners on the show, we took time to compare a video production company to a web/design agency. There are similarities and differences, and we glean some learning from this truth.

Things Tim Ryan is always working on:
– Consistency in keeping the work coming in.
– How clients buy video production services (is it a commodity?).
– How Tim creatively networks with contractors so he’ll know who to hire next.
– Value awareness of the creative business owner, and how to use this to price a client.
– So much more!

Show Links:
TAR Productions
TAR’s Vimeo Profile
TAR’s Twitter Profile
TAR’s Linkedin Profile
Behind the scenes time lapse product shoot with TAR Productions

Any questions for us from the show? Let us know below and we’ll start an online conversation.

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