want must entertain customers. Today’s world is filled with devices, distractions and networks, each of these begging for your customer’s attention. Branded Entertainment is a form of advertising that feels natural and entertaining to your customer. It’s a connection that makes a lasting impression, earns fans and creates buzz online. Branded Entertainment has been increasing in popularity because there are an increasing number of ways to reach customers and fans, namely social media, YouTube, email and more. We are no longer limited to :30 second TV commercials. Branded Entertainment requires a strategic plan for a successful distribution strategy.