A few weeks back I came across a very interesting video by Mike Monteiro and his lawyer Gabe. The two gave a 20-minute talk at Creative Mornings in San Francisco on the ins & outs of the business side of creative work and contracts. The video has since gone viral and blogged about many times and I knew I’d be writing my own blog post about it….just didn’t know when. The reason being is I knew I’d watch the video two or three times over again (and I since have done so) and would take away new understandings each time and use the video as a point of reference while doing my SOW and proposals. The talk brings up several important points for creatives AND clients. Although the talk is given from the point of view of the creative it is straightforward and will shed light onto both parties on what to expect when hiring a creative agency for your company or being hired by a company if you’re a creative.