My daughter has been getting into skateboarding recently. After waiting long enough to filter out a potential flash in the pan interest we decided to get her some pads to go with her helmet.
To do this, we drove to the skate shop down the street. It was the same skate shop I got my first skateboard from 30 years ago- when I was the same age as my daughter is today. I happily supported a local store, and it’s the only one of it’s kind, still owned by the proprietor himself, Mike McGill.
I had plenty of options to buy skate pads, but I put my trust in the local shop. The one who’s been doing it for decades, the one whose family is a part of the same community I have been for most of my life.
skater kid gentleman working behind the desk was helpful and friendly. He made a recommendation and encouraged us to try them on- something that’s harder and less convenient in e-commerce. Upon checking out, he even looked me in the eye and said “Thanks for coming in and supporting the shop.” (Something Amazon has never done.)
This store- McGill’s Skate Shop is one-of-a-kind, a culture icon in the skateboarding community, founded by Mike McGill from the Bones Brigade crew that took skateboarding to new heights.
All this made for a great experience and made me proud to shop there. This is how local, mom & pop have longevity and a competitive advantage over DTC internet brands.