How this nonprofit leveraged a 7-minute video to raise over $2M

[vc_row][vc_column width=”5/6″ offset=”vc_col-sm-offset-1″][vc_column_text]This post was written Benji Hyam, who reached out to us to share how non-profit organizations can increase their fundraising efforts through emotional storytelling. We thought this was a great idea and hope Benji?s perspective helps you do the same. Take it away, Benji… On their first trip to Haiti, Debbie and Bill… Continue reading How this nonprofit leveraged a 7-minute video to raise over $2M

The Business of Video Marketing: How and Why Stories Sell

[vc_row][vc_column width=”5/6″ offset=”vc_col-sm-offset-1″][vc_column_text]If you?re a marketing director in charge of spending dollars where it counts, you?ve already shifted your focus to video because it works. According to HubSpot, more than half of marketing professionals ?name video as the type of content with the best ROI.? But we bet you knew that already. That?s because video… Continue reading The Business of Video Marketing: How and Why Stories Sell

The Power of Foley, Sound Design & 5 Great Examples

[vc_row][vc_column width=”5/6″ offset=”vc_col-sm-offset-1″][vc_column_text] The eye sees what the ear hears. That?s how the saying goes in Hollywood. Filmmakers tend to put so much emphasis on the visual side of productions. There is never a shortage of conversations among filmmakers about what camera or lenses are the ?best? or ?newest?. We live in a digital world… Continue reading The Power of Foley, Sound Design & 5 Great Examples

Using Video Well

[vc_row][vc_column width=”5/6″ offset=”vc_col-sm-offset-1″][vc_column_text]The internet is built on video- video is everywhere. It?s our news, it?s social, education, and advertising. What else, it?s noise. All of it. Distracting us from something else online, calling our attention, hyper attention gets the worst of it. Except video doesn?t work. Most videos fail to meet a simple objective- to… Continue reading Using Video Well

Working at a Distributed Video Production Company

[vc_row][vc_column width=”5/6″ offset=”vc_col-sm-offset-1″][vc_column_text]Over the past 13 years of producing videos we?ve experience more things than we haven?t. We?ve seen huge changes in our industry including, the shift to digital, then HD, the DSLR revolution, YouTube, social sharing, digital distribution and now 4K and VR. All of this has resulted in an incredible reduction of barriers… Continue reading Working at a Distributed Video Production Company

5 Realities About Branded Entertainment Every Creator Should Know

[vc_row][vc_column width=”5/6″ offset=”vc_col-sm-offset-1″][vc_column_text] The New Form of Advertising: Branded Entertainment As we’ve talked about many times here on this blog, Branded Entertainment is a modern and sophisticated vehicle for brands to reach, connect, and earn trust in consumers. Consumers are numb to being blasted with repetitive ads that advertisers hope will keep their brand “top… Continue reading 5 Realities About Branded Entertainment Every Creator Should Know

Best of NAB 2016

[vc_row][vc_column width=”5/6″ offset=”vc_col-sm-offset-1″][vc_column_text] Best Products from NAB 2016 Every year we post a round up of NAB and what we think are the most impressive product announcement. For reference, you can read out previous Best of NAB from 2015?and 2014. Naturally, we’re storytellers, and that’s all we really care about, but having the right tools… Continue reading Best of NAB 2016