I couldn?t believe it, really. I was sitting on my couch, watching old-fashioned, over the air TV (something I rarely do) when I saw it. I looked up, and there it was. It was nearly perfect, in my humble opinion, anyways. Afterall, the commercial was made specifically for me, so it makes sense I thought… Continue reading Google spent millions on a commercial just for me.

This is Part 4 in a 4 part series on Story Discovery. In Part 1 we talked about our Problem-Solving approach to story. In part 2 we discussed pre production research and identifying an audience. Part 3 covers themes, guiding principle and keywords. You should read those posts before this one.   As we?ve discussed… Continue reading Complete Guide to Authentic Story Discovery Part 4

This is Part 2 in a 4-part series on Authentic Story Discovery from your Emmy-Award nominated friends at TAR Productions. In Part 1 we talked about our Problem-Solving approach to story. You should read that post before this one.   Pre Production Research If you?re familiar with ethnography, some of the research we do as… Continue reading Complete Guide to Authentic Story Discovery Part 2

This is Part 1 of a 4-part series on Authentic Story Discovery from the Emmy-Award nominated team at TAR Productions. You should read Part 2 once you’re done with this section.? Our Process of Learning & Finding Story We know that story makes a difference in business. When we?re able to connect with customers we… Continue reading Complete Guide to Authentic Story Discovery Part 1

With technology exploding every single day, it?s hard to keep up with the latest apps and tools available at our fingertips. Even if we are keeping up, it?s hard to completely understand the full breadth of capabilities those tools have and how they can be specifically applied to our lives and businesses. We?ve seen written,… Continue reading 5 Great Testimonials in Tech

This is us We spend nearly all of our time telling stories for incredible brands and nonprofits. We meet people doing amazing things that are changing the world for the better. The research we do teaches us so many profound aspects of life, humanity, and topics we never knew about beforehand. This work has taken… Continue reading Our Story Reel