TAR Production’s Founder and Director, Tim Ryan, was a featured guest on the Businessology Podcast.
The Businessology Podcast is beloved podcast in the creative, design, agency and now production world. Hosted by Jason Blumer of Blumer CPAs, he and Tim do a 1 hour deep dive into the world of video production, the similarities and differences in running a video production firm and a design agency and more.
The Businessology Podcast has a great group of other guests and I was honored to be part of the show. I, myself, am a big fan and listen to every episode I get a chance too.
1:30 Intro to TAR Productions
2:45 Similarities and differences from Video Production companies and creative agencies
4:45 Working with niche freelancers
6:00 Networking in production
9:32 Similarities in processes with designers
13:35 Never say “fix it in post”
15:20 Consistency in business
18:38 What clients always want
19:02 Why we reinvest in every project
20:10 How clients perceive your work
21:00 Value pricing in video production
22:53 Explaining Production Value in proposals
25:30 How to sell video production
28:00 Video is a medium on the rise
30:57 Does content marketing work for video production companies?
35:22 Power of Behind the Scenes photos
38:00 Behind the Scenes time lapse from our shoot
39:15 Why I educate our competitors
41:00 Competing with amateurs who work at much lower rates
43:00 The brutal side of owning a creative business
45:30 Tricks and tips for selling video production
46:50 Talking about budget
51:00 Feedback from prospective clients on proposals
57:00 Inherit value we bring to projects
1:00:00 Process working with clients vs process working with team
1:03:30 Getting your portfolio to where you want and having it sell itself
We touch on so much in this episode! Tim runs a video production company to help clients tell their stories. Since we don’t have too many video production company owners on the show, we took time to compare a video production company to a web/design agency. There are similarities and differences, and we glean some learning from this truth.
Things Tim Ryan is always working on:
– Consistency in keeping the work coming in.
– How clients buy video production services (is it a commodity?).
– How Tim creatively networks with contractors so he’ll know who to hire next.
– Value awareness of the creative business owner, and how to use this to price a client.
– So much more!
Any questions for us from the show? Let us know below and we’ll start an online conversation.