This is Part 2 in a 4-part series on Authentic Story Discovery from your Emmy-Award nominated friends at TAR Productions. In Part 1 we talked about our Problem-Solving approach to story. You should read that post before this one.   Pre Production Research If you?re familiar with ethnography, some of the research we do as… Continue reading Complete Guide to Authentic Story Discovery Part 2

This is Part 1 of a 4-part series on Authentic Story Discovery from the Emmy-Award nominated team at TAR Productions. You should read Part 2 once you’re done with this section.? Our Process of Learning & Finding Story We know that story makes a difference in business. When we?re able to connect with customers we… Continue reading Complete Guide to Authentic Story Discovery Part 1

With technology exploding every single day, it?s hard to keep up with the latest apps and tools available at our fingertips. Even if we are keeping up, it?s hard to completely understand the full breadth of capabilities those tools have and how they can be specifically applied to our lives and businesses. We?ve seen written,… Continue reading 5 Great Testimonials in Tech

This is us We spend nearly all of our time telling stories for incredible brands and nonprofits. We meet people doing amazing things that are changing the world for the better. The research we do teaches us so many profound aspects of life, humanity, and topics we never knew about beforehand. This work has taken… Continue reading Our Story Reel

You’ve got the numbers. You know how many views your latest video racked up, and how many times it was shared across your social media channels. Maybe you’ve seen an uptick in sales, or your email click-through rates doubled once you embedded a video in your message. Maybe your share rates on social media shot… Continue reading The Definitive Guide to Video Marketing ROI

[vc_row][vc_column width=”5/6″ offset=”vc_col-sm-offset-1″][vc_column_text]This post was written Benji Hyam, who reached out to us to share how non-profit organizations can increase their fundraising efforts through emotional storytelling. We thought this was a great idea and hope Benji?s perspective helps you do the same. Take it away, Benji… On their first trip to Haiti, Debbie and Bill… Continue reading How this nonprofit leveraged a 7-minute video to raise over $2M

[vc_row][vc_column width=”5/6″ offset=”vc_col-sm-offset-1″][vc_column_text]If you?re a marketing director in charge of spending dollars where it counts, you?ve already shifted your focus to video because it works. According to HubSpot, more than half of marketing professionals ?name video as the type of content with the best ROI.? But we bet you knew that already. That?s because video… Continue reading The Business of Video Marketing: How and Why Stories Sell

[vc_row][vc_column width=”5/6″ offset=”vc_col-sm-offset-1″][vc_column_text] The eye sees what the ear hears. That?s how the saying goes in Hollywood. Filmmakers tend to put so much emphasis on the visual side of productions. There is never a shortage of conversations among filmmakers about what camera or lenses are the ?best? or ?newest?. We live in a digital world… Continue reading The Power of Foley, Sound Design & 5 Great Examples

The Power of Great Content on Instagram Brands carry weight with customers. The power of a brand can be so impactful that, just because a brand name is on a product, consumers will buy without hesitation. Customers who trust a brand, know their product lineup and quality standards won’t need to do any research, price… Continue reading Branded Entertainment on Instagram