Peek Behind the Scenes
When we see a completed piece of work or art we often forget what went into the process of getting us to the finished result. Was it a few minutes of work of someone pressing some buttons on a computer? Was it hours or days?
Or, did it take a lifetime plus a day’s work. When we’re hired for a job, we’re hired for our knowledge and expertise, not the 8-10 hours we’re on set.
It’s easy to overlook everything that goes into a production. We recently produced a product launch video for Futures Fins where we spend a full day shooting product.
Lighting, angle and lens choice are all very specific and purpose driven choices that greatly affect how a product is shown. You can see in the behind the scenes time lapse below how many takes we do and small, detailed adjustments to lens, lighting and camera angles.
Have you ever shot product before? What were some of the challenges you faced? Let us know in the comments below.