As I outlined in our post on budgeting video projects, we set rates for each crewmember for each job. When we bring in someone with specific experience it allows us to be more flexible and raise the bar. We, as a company, haven’t done a lot in the beauty world, but some of our go-to Directors of Photography have and having them on our team makes us so much more valuable, furthering the win-win-win scenario.
We are able to scale pretty quickly for larger jobs and work all over with an experienced team because of this. Our crew have their own setups allowing them to take on multiple projects during any given month- and that variety is exciting and stimulating, enough that the security of a salaried job and a limited scope of work is stifling rather and desired.
Large in Size or Heart
From time to time, I’ll see a website that has a “team” page with several headshots suggesting the video production company is much larger than it is in reality. This may or may not be true but, in general, I don’t think it’s a good idea.
I think it’s misleading to the prospective client and probably does more harm than good. It’s okay to be a small company. It’s okay to be yourself and offer your services to companies that find value in it. Suggesting you are something you’re not can come back to bite you in the ass.
You don’t need to appear to be big to get clients. You need to do great work, and having a strong team is the backbone of great work. I recently read a stat that said by 2019, 25% of our workforce will be made up of freelancers. I think this is great.
Furthermore, you’re pricing project based on value, not team size, right? The relationship you establish with a client will be made during your first meetings or phone calls. Clients are people too. Having a huge team page that isn’t a fair representation of who you are is equivalent to Napoleon Complex. I think it’s better to impress your client with your process, services, knowledge, and expertise.
Professionals are no longer seeking the perceived safe bet of a big corporate company, but rather are drawn to the unique value propositions and talents of more boutique, yet established agencies.
We have growth plans of our own and plan to take on a few Full-Time employees but only when this makes sense for us. Even when we reach our peak goals we still plan to utilize our network of freelancers, maximizing our elasticity.
The bottom line is this: We’re able to do great work because of our team and defined process. These are two unique ingredients that differentiate us in the marketplace. Our team members can also do other work when they desire.
The largest challenge we have being distributed is interpersonal conversations and bonding that can happen. Sometimes, it’s really helpful to sit in the same room with someone and hash out ideas, talk through problems or how we can overcome something. This collaboration can be very valuable, and I’ll be honest with you, it’s really hard to duplicate this even with Skype or Google Hangouts or screen shares.
We all need the occasional reality check from our peers. And the presence one holds in a room can change the environment subtlely. This can create an in-person pressure that helps bring out the best in someone.
We overcome this with the reasons I listed above, having senior, professionals who have been working together for several years. Our team know the way the other person thinks. They know their humor, if they are night owls or early birds, when they can expect deliverables.
I’ve found that when projects are set up this way, and the expectation is set, everyone follows it and can accomplish the project’s goals. In a unique way, we’ve been able to create our own digital bond among our team.
Having a distributed team has worked for us, but only after pivoting a few times. We’ve set up the right team to run this process and manage the team. We can have several different teams going at once but luckily our Producer/Project Manager is a rockstar.
We get a lot of emails from people wanting to work with us. We take it as a compliment and file everyone’s email based on location and skill. We can’t respond to everyone as we receive quite a few of these, but it’s still nice to know who’s out there in our industry and where they are.
If we happen to have a shoot in some place we haven’t yet been it makes it easy for us to hire locals with knowledge of the area and might be able to help source certain gear or shots. All this comes down to building our story. If you want to be part of this list email us at team @ tarproductions.com. Be sure to include what you do, where you’re located, experience or career highlights and a link to your reel or portfolio.
Do you have a distributed team or have questions about running one? Let us know in the comments below!