7 Smart Ways to Use Video for Your Business

Video is like a Chameleon, Adapting to it’s environment

Video has many ways to be used and leveraged. It’s a medium that allows for creativity, can be utilized in several manners and lets you showcase your company in a variety of styles.

Some might go as far and call it the best medium in terms of ROI, something we’ve seen time and time again with our clients. With stats like this, and the fact that video is becoming more and more popular among consumers, it’s intriguing  why more companies aren’t taking advantage of video.

Perhaps it’s because many don’t know where to start, or what kinds of video to create. Let’s look a some smart ways to use video for your business.

Video testimonial

  1. Targeted Testimonials

    Instead of creating one testimonial video featuring several customers, create several videos with just one customer. Use this shorter, more specific video for a targeted audience or customer base. This can be organized by product, service, geographic location, age or more.

    Connecting to your customer on a more personal level will do much more than trying to connect with everyone all at once. Being specific will yield more than being broad in the long run.

    Landing pages are a great place for specific, targeted testimonial videos. After taking your customers through the funnel, you can impress them with your foresight into their world. Take this opportunity to make a deep connection and impress your customer. Specific testimonials will have a direct impact on your sales and click through rates.

  2. Show Your Personality

    Video lets you speak to your customer base directly. Words and images can be interpreted in a number of different ways, but video is the most direct medium available, outside of face to face communication. When sending a message to your customers, you can get very specific and granular about the message’s tone, look, feel and mood with video.

    Alternatively, you can use it to be funny or show a cultural side of your company. Remember the Dollar Shave Club video? Tons of personality, spoken directly from the CEO. If you were to read the script as an advertisement, it wouldn’t have been half as effective, as everyone would have interpreted it differently. Coming from the CEO and seeing the setting that it took place in, you quickly realize that while he’s sending an important message – and it is an advertisement – it’s done in a light-hearted manner resulting in a natural connection.

    What is your brand’s personality? What connections have you made with your customers that have been the most successful?

  3. Tell Your Story, from your Customer’s Point of View

    Crowd sourcing material has never been more popular, and your customers have never had so many resources available to record and share their stories using your products. Your customers are recording their lives, and you should be researching how they’re using your products or how your products are shaping their lifestyle.

    Consider reaching out to these customers and offering them free product in exchange for using their photos and/or video as a part of your campaign. Most customers would love this opportunity and share it with their networks – forming the basis for a video that goes viral.

    This can dramatically reduce the cost involved in creating original media. That said, you’ll need to support it in other waysr. Marketing and bringing someone in who can see the big picture will be valuable, and if this person is in-house, it should be a no brainer.

    If you go this route, be prepared the handle the large amounts of data you’ll be receiving, from an infrastructure standpoint, as well as organizational-wide.

    Doritos takes this a step further by having their fans create original media, with other fans voting on the ones they like best. The winner is aired during the Superbowl – not bad for zero production costs.

    Create #hashtags for your customers to use, as this will allow all your fans to see how customers are interacting with your product and also help you to organize all the great media into one place. If you build it, they will come –  the saying goes.

Adrln Story

  1. Tell Your Story

    With so many outlets available today, you can tell your brand’s story in myriad ways, from :06 second Vines to several minute short films.

    Branded entertainment is about creating interesting media that connects with your customers, intriguing them to watch for the same reasons they buy your product. That connection takes time and effort, but can pay off in a big way and can yield powerful ROI on campaigns.

    When done properly, your brand’s fans will do a lot of the marketing work for you. They will retweet, Like or repost media you create, sharing it with their networks of like-minded potential customers.

    Take advantage of your fans’ personal networks. Create media that your fans want to watch, instead of interrupting them with ads. Go deep into a story that your customer can relate to and you’ll soon start to see the  value and benefits of branded entertainment (more to come on this important topic soon).

Story meeting


  1. Teach

    Show your customers – future and past – how to use your product, or give them new ways to use your product. Do you sell aluminum water bottles? Besides carrying water, can it also act as a thermos, keeping all liquids warm and cold? Make a quick video explaining this to your customers and they might just love you forever.

    Use video to show that you’re an authority on a subject. A weekly series shows your customers that you always have new ideas to showcase. Consistency demonstrates that you care, and when you show your customers that you think they’re important, they’ll quickly realize.

    This goes beyond simply showing them additional uses for your products, but the opportunity to connect with them on a more regular basis. Furthermore, you’re proving them with material to share with their networks and increasing the potential for additional sales.

  2. Product Demos

    Seeing is believing. Instead of showing a picture of a blouse on a model, use video or motion .gifs to show her walking in the blouse, helping your customers visualize how it shapes to her body and moves as she does. Not only will they get a better idea of how the product will fit on them, you’ll reduce your return rates for products that don’t fit as expected. We’ve all been there and it’s never fun to be anticipating an outfit for a few days only to find it doesn’t fit you like it fit the model.

Wendy testimonial

  1. Introduce Yourself

    Use video to introduce yourself. Are you trustworthy? Who is building this product? If you think your customers might be asking themselves these questions, a video can quickly erase any misconceptions and offer relief. Your customers might be just like you, and when they realize this, you could lock them in as a customer for life. Video can create trust much faster than photos, and to a much greater extent.

Bonus: Behind the Scenes

Take your customers inside your operation. Show them what it’s like to work at your brand and show them all the exciting things like how your products are made, the attention and effort that goes into building them, and the R&D pushing product testing to the limit. Knowing this, your customers are much more likely to trust your quality, while at the same time, you’ll be giving them information to share with their friends and networks.

How have you used video in the past? Do you have plans to expand video marketing in your company? Let me know about your plans by leaving a comment below:

7 Easy Steps to Measuring the ROI of Your Video Marketing Campaign

We’re living in a wonderful era of video where the barrier to entry is sitting at an all-time low. The large enterprise on the prime corner lot and the small shop down the street can both make a huge impact with video.

It’s an amazing time to market your business with this engaging tactic.

That said, just because something is easier than ever doesn’t mean that it’s the right fit or that it’s cost-effective for every business. It all comes down to ROI.

As with every form of marketing, smart business owners must make sure they’re seeing a positive return on investment (ROI) on their campaign costs. If you don’t, there’s a chance you’re wasting your budget (unless you happen to have thousands of dollars in discretionary funds on hand).

Luckily, there are a few easy steps you can take to measure the ROI of your video marketing campaign and determine whether or not this strategy is paying off for your business. Here’s how to get started:

Step #1 – Set Your Objectives

What action do you want people to take after viewing your video?

Never launch any type of campaign – video or otherwise – without having a clear understanding of your overall objectives. It truly is the most essential point in executing a successful campaign.

Objectives will vary from business to business. In fact, you’ll want to evaluate your goals for every campaign you launch. It’s possible to launch a campaign this month to drive sales for a new product launch, and then next month, launch an informational campaign that educates and builds brand strength.

Either way, if you don’t know your goals, you can’t measure your success.

Ultimately, a video campaign serves as just one piece in your conversion funnel. You’re probably using it as a small step in a larger strategy. Eric Fischgrund, owner of Fischtank, illuminated the importance of measurement goals best when he said:

“Sometimes the issue isn’t in the video or delivery, but in what happens next — such as having a poor conversion page or another issue with the website or call-to-action. Only by defining objectives and measuring them can companies improve their understanding of video marketing and its results.”

A true understanding of performance and ROI starts by knowing what to measure. It’s as simple as that.

Step #2 – Understand Distribution Methods

Before you spend time and money creating an amazing video, know how and where you’re going to distribute it. This will inform other decisions you’ll make in ROI measurement, such as how you analyze success across multiple channels.

Oprah Gives Everyone a Video!

There are a number of different places to share your video online. The challenge comes when you try to track and measure each place you distribute.

If you’re just starting out, I’d advise focusing on the following four places. With each video you create (or have created), you can build multiple assets tailored to the individual channel.

  • Your business’s YouTube channel
  • Your email newsletter
  • A page on your website (for example, a campaign-specific landing page)
  • Your social network profiles

You can always branch into new areas as your campaigns grow in complexity, but you’ll find that beginning with these four options will give you the best bang for your buck and will meet the needs of most small businesses.

Still not sure how big of an impact video will have for your company? At TAR Productions, we’ve been directly responsible for adding more than $1 million to the bottom line of several businesses – so don’t be afraid to dream big!

Step #3 – Choose Your Measurement Model

In my experience, you can measure your video campaign ROI using one of three models. Each has its own intricacies requiring various levels of depth. Let’s briefly review each of them together:

Absolute ROI

When your video marketing campaign stands on its own, use absolute measurement. Doing so will give you insight into the video’s performance, independent of other media spend. With this model, you’ll track metrics like:

  • Cost per subscriber
  • Cost per purchase
  • Cost per download

Relative ROI

Relative ROI focuses instead on your video marketing campaign’s performance compared to other media spend – for example, the success of a YouTube campaign compared to the TV ads you run on a regular basis.

Although this is a more complicated type of measurement, using it will give you deeper insight into where and how to allocate your budget in the future.

Attribution Modeling

This is the ultimate nirvana of ROI measuring. Unfortunately, it’s also one of the most complicated models in analytics, which is why I won’t get into the depths of this complicated topic here.

(If you’re nerdy enough and really want to learn more about it, check out Avinash Kaushik’s brilliant article on the topic.)

Basically, attribution modeling involves measuring the impact of your video on every individual marketing channel you use, as well as every stage of your buying funnel. It’s fascinating data to see, but the payoff for gathering it rarely justifies the complexity required to do so for small businesses.

Step #4 – Strategize an Analytics System

Your overall marketing campaign objectives and target metrics should ultimately drive your choice of an analytics system. The market is full of tools that help small business owners evaluate the interaction of others with your video, allowing you to examine things like:

  • How many people watch your video to the very end.
  • At what point people stop watching your video (aka – your “drop off rate”), on average.
  • The demographics of your viewers.
  • The number of times your video gets shared.

Each of these aspects provides insight you can use to plan future campaign developments based on your current success.

That said, I think now is a good time to note that ROI doesn’t necessarily need a dollar figure attached to it. You can also measure the success of your campaigns through social interactions, downloads, shares, new followers, engagement from target demographic, and other metrics.

Step #5 – Consult on a Regular Basis

Once you’ve established the metrics you’ll be tracking and how you’ll tracking them, find someone that can assist you in the measurement process. This isn’t a requirement in measuring ROI, but it does make the process much easier.

We’re looking at simple steps in this article. And there’s nothing that makes complicated analytics simpler than a qualified professional who can work with you from initial setup to final review.

Even if you choose not to hire a professional consultant, it’s still important that you find ways to consult with your video production team on a regular basis. Reviewing the analytics may help you uncover changes and adjustments that need to be made to the campaign.

Spotting these early on can make the difference between a successful and unsuccessful video marketing effort.

Video Statistics

Step #6 – Make Necessary Adjustments

Unfortunately, nobody’s perfect. There’s always a chance that your first video marketing campaign will be more of a learning experience than an slam dunk (although big wins right off the bat aren’t totally out of the question).

As a result, it’s natural to find that, along the way, it may be necessary to make some adjustments. This may come from advice provided by your production team or from insight you pulled from A/B testing a specific video or messaging component.

Regardless, it’s not something to feel bad about. It’s all part of the campaign process.

When you do make changes, make sure to clearly mark it in the data. You want to have the ability to explain any sudden increase or decrease, especially if it can be directly attributed to an adjustment you made in the middle of a campaign.

Step #7 – Analyze the Finished Results

Once you’ve finished running your video marketing campaign, you’ll want to conduct a final analysis of the results. Review the goals you set forth back in Step #1. Then, measure them against the relative metrics that you chose at the start of this process.

Hopefully, you’ll see a positive return on investment for your video campaigns. But that’s not always the case. When you take a loss, don’t just give up. Keep digging into the data and try to find ways that you can improve for future campaigns. Look at what GoPro has been able to do with all their social media channels, especially YouTube.

It’s all about testing and learning what works with your audience. That’s the only real way to see a consistent positive ROI with video marketing over the long run.

How will you use these steps to measure the ROI of your video marketing campaign? Leave me a comment below describing the steps you’ll take:

Summer Surf Series

It’s a Bloc party.

We kicked off summer this week at TAR HQ with all our friends from Bloc. Each and every Wednesday we’ll be surfing at one of the local surf breaks next to the office.

Since we work, literally, on the beach, we decided to organize a weekly group to get some exercise, rest our pixel burning eyeballs and rejuvenation. We put in many days of long hours and don’t take advantage of the office location enough.

surfboard floating waves

Floating - I could get used to this.

Futures Surfboard Fins

If you’re in the area (you can find us here) stop on by and join us or shoot us an email and we’ll send you the skinny on the week’s surf session. All are welcome.

It’s all about the Fun

The summer surf series will go on throughout the summer here. It’s not about getting the best waves, it’s about getting out of the office and having a good time. The photos and video almost show how much fun we had, but we all had a blast! The little GoPro was fun to take in the water, it reminded me of how hard it is to shoot underwater.

Is Video Worthwhile?

Does it add up?

A lot has been said of video as of late. Some wonder if it’s worthwhile, others assume it’s really expensive, while some don’t know where to start or what kinds of videos they can create (check back next week for more on this).

Study after study has demonstrated that consumers and executives alike prefer video over reading text. The question is not whether video is worthwhile or not, it’s what kind of video should you be creating and where should it live?
59% of C-suite executives prefer to watch video over reading text.

character animations(source)

A few years ago Explainer Videos became very popular. Some companies have seen enormous success, similar to the Explainer Video we created for HouseCall. Explainer videos provide many of the details or product features with the intention of getting that information directly to the customer.
Unfortunately, a lot of explainer videos started out the same, and we became immune to the. The “Meet, Bob” explainer video became stale and quickly took over our perception of a given company, rather than focus on their product.


Explainer videos still have their place in today’s market, but they are not the end all be all for video. Instead, we need to figure out where they most valuable and use them to our advantage.
Explainer videos should be reserved for new products that need consumer explanation. They should be concise and the messaging should be updated and A/B tested to ensure greater success and ROI.

video infographic.(source)

There are other forms of videos beyond explainer videos. Branded Entertainment, commercials and documentary are other successful forms- each with their own set of parameters and logistics.

Brightcove, a cloudbased video delivery service provider found that video is increasing in popularity from Fortune 500 companies to startups because of it’s effectiveness and drop in barriers to entry.

Furthermore, about 55% of companies are developing and managing content internally and partnering with video production companies for execution on a project. This allows greater flexibility and control for brands while keeping the production value and content top notch.

Producing high quality video content has a direct correlation to the value and return on investment. Companies that place more importance on video content will spend more time developing and managing their content, making sure that the right content reaches the right customers. Since creating high quality video assets, or video with greater production value, is often times more work, the extra effort pays off in terms of quality.

Tracking effectiveness

Wistia, a popular cloud based video player, offers powerful stats and insights in your videos. Once you know how long people watch your video for or where the dropout rate falls sharply, you know where to fix your messaging.

Since video has a temporal element brands have the ability to test and understand exactly which video content, or part of the content is the most effective. For example, if you reviewed your stats after 1,000 views on a video and you see that 33% of viewers watched it in it’s entirely and 48% drop off at 0:28 you have some incredibly powerful insights into your media that you can work with.

What does this tell you? It tells you several things, and if you look into it you might be able to find some areas for improvement. First off, the fact that one third of viewers are finishing your media is pretty good, not great, but now you know where to look for improvements. If you have the stats on the 33% of viewers for finishes it you can create targeted ads for this demographic knowing that you have a far greater chance of them watching it all the way through.

What kind of action do you want your audience to take after watching it all the way through? Are you getting them to sign up for your email campaign? register for an event? buy a product?

Nearly double your conversion rate with video.

Whatever your goal is, you should have supporting call to actions on the page. Vimeo, the most popular quality video provider available, has several options for content creators to enable upon completion, such as suggested videos to watch, a HTML enabled link, or message.

The viewers that drop at 0:28 can also offer incredible insight. The first thing to note is that you’ve made it past the 0:05 milestone. What is happening from 0:20-0:28 seconds? What’s causing them to drop off?

Depending on what the content is, where it is being watched, and how it is being watched i.e. on what kind of device, you’ll have to figure out what’s causing the dropoff. Once you realize this you can put a few different variations in place to A/B test.

Never before have you been able to test media at this level. In the past, with TV commercials or magazine advertisements companies were stuck, without any real hard data to update their media.

Let’s take a look at ads.

According to the Aberdeen Group in a 2014 study, companies who used video in their content marketing efforts saw a conversion rate of 4.8%, versus just 2.9% for companies who did not use video.

If you have a $12,000 ad budget over 3 months, would spending part of that on a video and CPC yield more than text based CPC ads?

CPC CPC + Video
Video Cost $0 $4,000
Ad spend $12,000 $8,000
Campaign Costs $12,000 $12,000
CPC $4 $4
Clicks 3,000 2,000
Conversions 2.9% 4.8%
Sales 87 96

In the example above, not only do we have more sales, we have an asset that we can carry forward. Beyond this, we have the valuable stats on who’s watching our video and how to improve. This will continue to reduce your ad cost per sale over time as you continue to leverage your video.

Video is about creating media that your customers want and that they’re responding to right now. You have to track your customers down and connect with them on their terms- meaning on their phones and the digital space that they live in. If you’re using Adwords and your customers are on Instagram you’re missing the mark.

You might find that it’s a combination of techniques. Perhaps it’s text ads that get potential customers to your landing pages and the video featured there is what converts them.

How have you used video in advertising for your business? What kind of ROI have you seen? Let us know in the comments.

10 Reasons All Small Businesses Need Video Marketing

In his recent CES keynote address, Robert Kyncl, YouTube’s Vice President of Global Content, projected that video would soon drive 90% of all Internet traffic.

It sounds crazy, but for small businesses, video opens the doors to opportunities to both educate and entertain your customers.

Yet, despite its growing prevalence, many small company operators still seem to shy away from this powerful marketing tool. In my experience, those who pass on video do so for one of the following three reasons:

  • They don’t believe they have the budget to create ongoing videos.
  • They don’t have any ideas on what to produce.
  • They don’t have the necessary equipment and/or time.

Fortunately, we live in a brave new world. These excuses don’t hold as much weight as they once did.

High-quality video is no longer reserved for large corporate businesses. Everyone – everywhere – has the ability to create or access powerful video footage that engages their customers.

Here are ten reasons your small business must take advantage of these new opportunities by harnessing the energy and excitement of video marketing:

video marketing infographic(source)

1. Help Customers Understand your Offering

When you’re in a store, it’s easy to sell a prospect on the value of your product or service. You’ve been doing that for years, and it’s worked pretty well so far.

But things are different online, where losing that potent face-to-face interaction can make selling much more difficult.

That’s where video comes into play, as it gives you the opportunity to explain things the same way you would in the store. So, go ahead and show off that winning smile and personality. Video gives you the time to shine.

2. Create Something That People Will Remember

Did you know that 80% of people remember the video ads that they see online? Can you say the same thing about every blog post and social media update you read? Chances are, the answer is no.

We’re working in a very crowded and noisy online world. Finding ways to stand out and showcase your creativity can seem like a daunting task. But statistics like this show us that there’s still a way to make a difference.

Get your message heard by investing in video marketing.

3. Entice People to Purchase from You

The power of the internet may give us access to more prospective customers than ever before, but it’s still hard to make sales online. Just because you’re working with a larger pool of prospects doesn’t mean it’s as easy as shooting fish in a barrel.

You’ll need a strong marketing plan – and you’ll want to include video in that strategy.

According to data gathered by Video Brewery, about 50% of all people that viewed an online video went on to make a purchase. If that statistic doesn’t capture your attention, I don’t know what will.

What better reason than that is there to use video marketing than to increase your sales?

video infographic(source)

4. Reach Every Demographic

When it comes to most online marketing methods, you have to cater your strategy based on the age demographic you’re trying to reach. Younger users, for example, spend more of their time on Instagram and Snapchat, while middle-aged women have claimed dominance on Pinterest.

That simply isn’t the case with video marketing.

Everyone loves video – from the youngest to oldest Internet user. With this tactic, your small business can reach its audience, whatever its demographics.

Even if you pivot your business and your target market shifts, you don’t have to worry about building your presence on an entirely new platform. Chances are, your new demographic will respond to video, just like your old one.

5. Engage With Mobile Users

I never thought I’d see the day when mobile users had a longer average attention span than desktop users. But it seems that day has come.

Desktop users tend to only stick with a video for about two minutes or less. Mobile users, on the other hand, have an attention span of 2.4 to 5 minutes, depending on the device.

As a result, local small business owners should always have a mobile-first mentality. After all, the best time to woo a new prospect is when they’re actively looking for a nearby business in your industry. And a heightened video attention span is just another advantage you can use to accomplish that goal.

6. Get a Higher Click-Through Rate in Emails

Reel SEO data shows that 60% of marketers claim video marketing has drastically increased their conversion rates – sometimes even as high as 2-3x. How would you like to see the same click-through rate improvements in your email marketing efforts?

I don’t think it’s a stretch to say that most small business owners reading this article would love to see that kind of increased engagement.

You can do that through the simple power of video.

The videos you introduce to your email marketing messages don’t have to be complicated. They don’t need to feature some elaborate plot or expensive special effects. A simple video of you saying thank you to your audience could do far more than you think.

7. Create a More Personalized Experience

Emotions are contagious. Think about it – when you’re feeling full of energy and happiness, it naturally radiates to the people around you. That’s why it’s usually the small business owners that feel passionate about their work that become so well-known in their communities.

You don’t want that infectious passion to get lost in translation, do you? That’s what happens when your online marketing campaigns don’t accurately reflect your brand and personality.

In the online world, video makes that happen.

8. Rank Higher in Search Engines

Google Search

YouTube is the second largest search engine in the world. And even better? It’s owned by the largest search engine in the world, Google.

Your videos can help your website get ranked highly for keywords that you’d never be able to achieve through traditional SEO. Although marketers have known about this powerful perk for years, it’s an avenue that many aren’t yet fully exploring. If you start now, you’ll be ahead of the game.

All you need to do is incorporate a bit of video SEO into each video you create and publish.

9. Educate Customers on Various Topics

The best marketing campaigns don’t sell products and services 100% of the time. Nobody wants to feel like they’re being sold to, which is why great small business website feature articles on topics that actually interest the audience.

It works the same way with video.

You can become well known in your industry by simply educating your audience on a range of topics. Let’s say, for example, that you sell surfboards. It would be easy to get stuck in a rut of making product review videos, but you could also branch out and create how-to videos that reach into the broader topics of surfing.

Doing so will give your audience the content they crave in a low-pressure environment.

10. Build a Relatable Brand That People Love

When people see your face, it activates the fusiform facial area of the brain. This section of the mind controls facial recognition using the faces it sees as a centralized point of information and believability.

If you show your face to your audience, they become accustomed to it. Scientifically, that builds trust with your audience. And when you can get your customers to trust you, it’s much easier to sell them on your products.

When it comes down to it, video marketing is all about branding. You can certainly build a strong brand using other methods online, but once you make the decision to harness the power of video marketing, you’ll find that you’re facing a much easier journey to small business success.

Has your small business invested in online video? Why or why not? I’d love to hear your feedback – leave me a comment below with your thoughts:

Epic Drone Water Shots

Discovering Beauty

We are big fans of drones at TAR Productions. They offer incredible vantage points and the cinema beauty is brought out in almost any location. Why they do take some time to master the craft, once you have that down it’s easy to get incredible imagery of places you’ve never imagined.

I have been living in San Diego my entire life and it wasn’t until about a year ago that I realized how many interesting perspectives we have in our own backyard that a drone is perfect for. For example, there are several lagoons near our office offering vast, cinematic views that I’ve never seen before. Lagoons are an important resource for the local community, offering a sanctuary for many animals and water passageways from the local mountains.

Vast, cinematic views I’ve never seen before.

Futaba Drone Controller

Lagoon from drone

From my experience, the cinematic shots take a lot of patience. The slower you can move the drone the more cinematic shots you’ll get. Any abrupt movement are very jarring and really take your audience out of it. I love panning around revealing a coastline, or pivoting around an object. I also love flying over an object and slowly turning the camera down to stay on top of a subject.

The exception to the slow movements are when you’re low to the ground. I’ve found that if you can get very close to the ground and point the camera in front you can fly over at low altitudes that offer an incredible dynamic. In the video above we do this a few times. Since we shot all this on a GoPro and a very wide angle, fish-eye lens this effect is dramatized making it more effective for your audience.

What are some of your favorite drone shots?

Drone Surf Check

Drones are Fun

Drones are everywhere now, the news, your neighborhood park, real estate that’s for sale. We love our drone and use it extensively on shoots where that extra angle is needed, or production value needs to be taken to the next level.

TAR HQ is located less than 200′ from the ocean.

TAR Productions HQ is located less than 200′ from the ocean in beautiful San Diego, CA. We love to jump over and surf quickly during the work day as a quick refresh. Today, we decided to have a little fun with our drone and send up to see what the waves were looking like out front.

TAR Productions flying their drone.

Drone iOS display flight data

Have you ever used a drone for something like this? Let us know in the comments and share it with your networks.