I couldn’t believe it, really. I was sitting on my couch, watching old-fashioned, over the air TV (something I rarely do) when I saw it. I looked up, and there it was. It was nearly perfect, in my humble opinion, anyways. Afterall, the commercial was made specifically for me, so it makes sense I thought […]

This is Part 4 in a 4 part series on Story Discovery. In Part 1 we talked about our Problem-Solving approach to story. In part 2 we discussed pre production research and identifying an audience. Part 3 covers themes, guiding principle and keywords. You should read those posts before this one.   As we’ve discussed […]

This is Part 3 in a 4 part series on Story Discovery. In Part 1 we talked about our Problem-Solving approach to story. In part 2 we discussed pre production research and identifying an audience. You should read those posts before this one.   STORY THEMES Discovery and research are as much about sharing the […]

This is Part 2 in a 4-part series on Authentic Story Discovery from your Emmy-Award nominated friends at TAR Productions. In Part 1 we talked about our Problem-Solving approach to story. You should read that post before this one.   Pre Production Research If you’re familiar with ethnography, some of the research we do as […]