This is Part 4 in a 4 part series on Story Discovery. In Part 1 we talked about our Problem-Solving approach to story. In part 2 we discussed pre production research and identifying an audience. Part 3 covers themes, guiding principle and keywords. You should read those posts before this one.   As we’ve discussed […]

This is Part 3 in a 4 part series on Story Discovery. In Part 1 we talked about our Problem-Solving approach to story. In part 2 we discussed pre production research and identifying an audience. You should read those posts before this one.   STORY THEMES Discovery and research are as much about sharing the […]

This is Part 2 in a 4-part series on Authentic Story Discovery from your Emmy-Award nominated friends at TAR Productions. In Part 1 we talked about our Problem-Solving approach to story. You should read that post before this one.   Pre Production Research If you’re familiar with ethnography, some of the research we do as […]

This is Part 1 of a 4-part series on Authentic Story Discovery from the Emmy-Award nominated team at TAR Productions. You should read Part 2 once you’re done with this section.  Our Process of Learning & Finding Story We know that story makes a difference in business. When we’re able to connect with customers we […]