hearts and minds.
We make engaging branded content and thoughtful documentaries centered around experience, energy, and perspective. We believe, and science shows, that an emotional connection through story is the best way to motivate an audience.
Brands We've Worked With.
July 17, 2016
The Power of Foley, Sound Design & 5 Great Examples
The eye sees what the ear hears. That’s how the saying goes in Hollywood. Filmmakers tend to put so much emphasis on the visual side of productions. There is never a shortage of conversations among filmmakers about what camera or lenses are the “best” or “newest”. We live in a digital world and cameras are [...]
June 13, 2016
Branded Entertainment on Instagram
The Power of Great Content on Instagram Brands carry weight with customers. The power of a brand can be so impactful that, just because a brand name is on a product, consumers will buy without hesitation. Customers who trust a brand, know their product lineup and quality standards won’t need to do any research, price [...]
May 17, 2016
Using Video Well
The internet is built on video- video is everywhere. It’s our news, it’s social, education, and advertising. What else, it’s noise. All of it. Distracting us from something else online, calling our attention, hyper attention gets the worst of it. Except video doesn’t work. Most videos fail to meet a simple objective- to connect with [...]
May 03, 2016
Working at a Distributed Video Production Company
Over the past 13 years of producing videos we’ve experience more things than we haven’t. We’ve seen huge changes in our industry including, the shift to digital, then HD, the DSLR revolution, YouTube, social sharing, digital distribution and now 4K and VR. All of this has resulted in an incredible reduction of barriers to entry. [...]