hearts and minds.
We make engaging branded content and thoughtful documentaries centered around experience, energy, and perspective. We believe, and science shows, that an emotional connection through story is the best way to motivate an audience.
Brands We've Worked With.
March 21, 2017
How this nonprofit leveraged a 7-minute video to raise over $2M
This post was written Benji Hyam, who reached out to us to share how non-profit organizations can increase their fundraising efforts through emotional storytelling. We thought this was a great idea and hope Benji’s perspective helps you do the same. Take it away, Benji... On their first trip to Haiti, Debbie and Bill Harvey’s life [...]
March 01, 2017
The Business of Video Marketing: How and Why Stories Sell
If you’re a marketing director in charge of spending dollars where it counts, you’ve already shifted your focus to video because it works. According to HubSpot, more than half of marketing professionals “name video as the type of content with the best ROI.” But we bet you knew that already. That’s because video converts. Whether [...]
July 17, 2016
The Power of Foley, Sound Design & 5 Great Examples
The eye sees what the ear hears. That’s how the saying goes in Hollywood. Filmmakers tend to put so much emphasis on the visual side of productions. There is never a shortage of conversations among filmmakers about what camera or lenses are the “best” or “newest”. We live in a digital world and cameras are [...]
June 13, 2016
Branded Entertainment on Instagram
The Power of Great Content on Instagram Brands carry weight with customers. The power of a brand can be so impactful that, just because a brand name is on a product, consumers will buy without hesitation. Customers who trust a brand, know their product lineup and quality standards won’t need to do any research, price [...]